Archive for the ‘Social media’ Category

Facebook Poses Biggest Security Risk from Cybercrooks

Cybercriminals are turning their attention to users of social networks such as Facebook and Twitter, according to a new report [pdf] from IT security and data protection firm Sophos.

For more on this story please visit Social Media College


Digital Tools Help Moms Take Charge

Image representing BabyCenter as depicted in C...

US Moms use Technology to be better mothere

Technology usage is not immune to the lifestyle changes motherhood brings. Moms put the focus on simplicity, convenience and multiuse technologies as they look to keep their families closely linked, according to a report from BabyCenter.

More than four in 10 US online moms said they wanted technology that could help them be a better mother. Millennial respondents were much more likely than their Gen X counterparts to seek maternal empowerment through technology and more likely to say they had been helped by tech.

US moms opinions on technology usageUS Mothers on Technology

That help might be managing the family schedule, taking care of the family’s health and wellness, recording and sharing photos and videos, and making the most of mom’s time—all top objectives of mothers that dramatically increased in importance when they had children.

Smartphones and PDAs are a boon for mothers on the go, 69% of whom use them to coordinate and schedule family activities

Technology and US moms daily activitiesUS moms daily activities

Home networking and digital convergence are also helpful to moms. Forty percent told BabyCenter that technology convergence in the home makes technology more useful for mothers, and 72% said they are now more likely to use their laptop in the kitchen or living room so they can be around their children while they go online.

“Becoming technologically fluent is a must for moms juggling the ever-growing demands of household responsibilities,” said Tina Sharkey, BabyCenter chairman and global president, in a statement. “Tech brands who truly listen to moms and deliver products that empower them and make their lives a little easier will no doubt have the competitive edge in a very crowded marketplace.”

Social Media Advertising Budgets Get a Boost

The majority of companies in a recent survey are planning to invest more in social media next year but are struggling to find the time and resources to manage their activity, according to a report produced by Econsultancy and bigmouthmedia.

The “Social Media and Online PR Report” provides detailed information about how companies are using online PR tactics and social media sites – including Facebook and Twitter –  for marketing and customer service.

The research found that an overwhelming majority of companies (86%) surveyed plan to spend more money on social media in 2010, and a further 13% are planning to keep the same level of budget.

Read the full story at

Business Blogging

So why should business blog? now there is a great question, and if you are a business owner and you haven’t yet considered adding a blog to your internet marketing strategy then you should and fast. Why? what is it about blogging that is so important that I would make a statement like that. First of all, one of the reasons you should add a blog is it provides a personal form of communication with your audience, or in your case as a business owner, your customer. It allows you to create the “expert” factor in your marketing and you can run it on your web site or alongside on a separate domain name, plus you’ll benefit from the increase in traffic or searches that you’ll receive. If that wasn’t enough to get you running out and starting up a blog, Google and search engines in general love blogs, this is because they provide frequently updated and valuable content, and for that reason they get indexed faster than a standard web site and will, as long as you publish good quality content, end up ranking on the first page of Google.

You can read more of this post at Social Media College Business Blogging

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Emails and Social Networks

With more than a third of Internet users now visiting social media networks each month, a lot of time is spent in gathering information, and now it appears that 40% of email users visit social media sites to gather information about products and recommendations from friends.  A recent study called “Emails Gone Viral” by Silverpop found that shared emails delivered an average increase of reach of 24.3%, and that figure is due to increase as sharing becomes more mainstream in the future.

Social media sites do have an impact on the increase of opens for emails as well with at least an additional 1% of opens for emails when shared on network sites.

So when does your email have it’s biggest impact on social media users? the majority of opens and clicks on shared emails is within the first few days and the last click about 7 days after posting, although activity  on an email was extended as long 44 days.

If you’d like to read the full article, please visit Social Media College

Executives and Social Media

US corporations have come to value social media network sites very highly over the past 12 months, particularly in building their company’s brand and enhancing the relationship with their clients.

According to research conducted for the “Social Media: Embracing the Opportunities, Averting the Risks” white paper in July,more than 8 out of 10 management,marketing and HR executives who responded to the survey claimed that brand building and relationships were the key advantages of a social media strategy in business. The other area that is considered a positive with social media, is recruitment, with 69% of company’s using networks and social media sites to recruit new staff.

An interesting sideline to the report is the fear that some US executives have over privacy issues with social media sites such as MySpace and Facebook, 40% of these executives expressed concern over security and 37% had concerns over employee productivity.

Security and confidentiality of information is by the far the biggest concern of top level managers, the very nature of social media is in itself  about the  sharing of information, and this is what most executives fear their staff will be doing, sharing personal and company information to the masses.

60% of companies studied in February 2009 by software company Sophos,had blocked access to social media sites due to fears of confidentiality, with 68% of the senior managers surveyed, believing employees were sharing to much information via social networks.

One of the areas we cover at Social Media College when creating a company social media strategy, is confidentiality, and when running workshop sessions with staff this is given a high priority.

If you or your company are considering a social media strategy, enrolling in our executive coaching courses is a must. The courses are designed for senior executives and provide a thorough background on all areas of social strategy.

Facebook Brand Pages Advertising- Which Day Gives you the Best ROI?

I guess some of you may think I sit around all day researching social media trends, well if you do, you’re right.  To really stay on top of all the changes that happen in social media, it really is important that we stay up to date on the ever moving landscape. So here is another little juicy gem for those marketing folks out there looking at using the social media networks as advertising mediums.

It’s important to understand the searching and viewing habits of the audience you’re trying to impact, and social media sites are changing the way we search on line, and as marketers, relying on this information and understanding where and how your audience views or searches for information on social media sites is vital.

So with that in mind, which are the best days to run your adds or banners, and which days generate the best click thru rates for advertisers? Some new research out today sheds some light on this and here are the results for you. Content posted on Facebook based brand pages has a higher than average click thru rate on a Tuesday, the average click thru rate on Tuesday is 9.89%, the highest of any day. Wednesday follows closely behind with click rates of 9.87%.

Friday and Saturday had the lowest click rates with a very measly 2.67% on Friday and 2.7% on Saturdays. If you  take all the days into account, click thrus for Facebook brand pages average 6.76%. This average is lower than Sunday, Monday, Tuesday and Wednesday, but still much higher than average CTRs for display advertising across social networks in general, including Facebook itself.

So really what this research means, is that certain days of the week are better for launching a product promotion, and by really understanding how consumers use social media sites, you and your company can start to target where you’ll get the best return on your investment.

In a nut shell, what this all means, is that you really need to have a well thought out communication strategy for updating your Facebook brand page and understand when to create promotions to get optimum response.

Response to your marketing on social media sites is better early in the week then dwindles and picks up again on Sundays.

In my next post, I’ll cover the results of the latest eye tracking study for you, that is a very interesting result. 

About the data:The sample data reported is compiled from nearly 200 million fans impressions on Facebook pages over a five-month period (March – August 2009).

Social Media As The New CV

For some time now I’ve been using my social media network as my on line CV, suggesting to prospective clients and others I work with “to check me out on line and Google me” if they’d like to know more about what I do and a number of times this has been very effective for me and has led to new clients and speaking engagements on using social media to drive new business .

By using this method I’ve found it really gives them a good understanding of what I do, and of course, when it comes to working with them on a web campaign or social media strategy they have a clear understanding of what can be achieved. I’ve effectively replaced the old style paper resume with a new generation concept, and once they do a search on me they see all the web sites I own, articles I’ve written and those that have been syndicated and can see my area of expertise far better than I could explain or show on paper.

There is however a down side to all of this, and that’s why your on line presence or social network needs to managed very carefully and you need to be really aware of what information you put on line on your Facebook or Myspace page, as those photos, words or comments can really come back and bite you big time!!

Job seekers today are being urged to manage their on line footprint very carefully, because a recent report by Viacom in the UK, found that 1 in 5 employers had researched social networking sites and found personal information about prospective employees, and 59% said it had influenced their recruitment decision.

Amongst the reasons given for not employing people they had researched on the net, were and I quote, “His MySpace website showed a negative side to him including excessive alcohol abuse and disrespect for his job’ and ‘We found that the candidate was on the local police wanted list.’ The report also found that we as users of social media sites are leaving significant footprints of personal information on the web, as we use blogging sites, social networking sites etc.

The spread of people posting personal information on the web is not limited to younger generations though, with 31% of all internet users leaving personal information, which is searchable by anyone, on the web. However, the biggest group of information providers are in the age group 18-24, with just under half of those questioned for this survey, posting personal information on Facebook, MySpace and Youtube. The biggest concern to come out of this survey though, is that over 54% of the 18 to 24 year olds questioned during this research,responded that someone other than themselves, had posted photos, information and comments about them without their approval.

So, with the rise of search engines such as Google and Yahoo, be aware that employers are never more than a click away from getting information about you the job seeker, and of course, the same is true for companies, as job seekers are able to research information about prospective employers, so this is really a two way street.

The upshot of all of this is that you really need to think very carefully about the information you put on social network sites and you need to protect your name or brand. Your on line reputation is so vitally important today that you can’t afford to neglect it.

I’d love to hear your thoughts on this post, or even if you’ve experienced this problem yourself, so please leave me a comment.