Archive for the ‘Marketing’ Tag

Digital Tools Help Moms Take Charge

Image representing BabyCenter as depicted in C...

US Moms use Technology to be better mothere

Technology usage is not immune to the lifestyle changes motherhood brings. Moms put the focus on simplicity, convenience and multiuse technologies as they look to keep their families closely linked, according to a report from BabyCenter.

More than four in 10 US online moms said they wanted technology that could help them be a better mother. Millennial respondents were much more likely than their Gen X counterparts to seek maternal empowerment through technology and more likely to say they had been helped by tech.

US moms opinions on technology usageUS Mothers on Technology

That help might be managing the family schedule, taking care of the family’s health and wellness, recording and sharing photos and videos, and making the most of mom’s time—all top objectives of mothers that dramatically increased in importance when they had children.

Smartphones and PDAs are a boon for mothers on the go, 69% of whom use them to coordinate and schedule family activities

Technology and US moms daily activitiesUS moms daily activities

Home networking and digital convergence are also helpful to moms. Forty percent told BabyCenter that technology convergence in the home makes technology more useful for mothers, and 72% said they are now more likely to use their laptop in the kitchen or living room so they can be around their children while they go online.

“Becoming technologically fluent is a must for moms juggling the ever-growing demands of household responsibilities,” said Tina Sharkey, BabyCenter chairman and global president, in a statement. “Tech brands who truly listen to moms and deliver products that empower them and make their lives a little easier will no doubt have the competitive edge in a very crowded marketplace.”

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Social Media Advertising Budgets Get a Boost

The majority of companies in a recent survey are planning to invest more in social media next year but are struggling to find the time and resources to manage their activity, according to a report produced by Econsultancy and bigmouthmedia.

The “Social Media and Online PR Report” provides detailed information about how companies are using online PR tactics and social media sites – including Facebook and Twitter –  for marketing and customer service.

The research found that an overwhelming majority of companies (86%) surveyed plan to spend more money on social media in 2010, and a further 13% are planning to keep the same level of budget.

Read the full story at www.socialmediacollege.com.au

Business Blogging

So why should business blog? now there is a great question, and if you are a business owner and you haven’t yet considered adding a blog to your internet marketing strategy then you should and fast. Why? what is it about blogging that is so important that I would make a statement like that. First of all, one of the reasons you should add a blog is it provides a personal form of communication with your audience, or in your case as a business owner, your customer. It allows you to create the “expert” factor in your marketing and you can run it on your web site or alongside on a separate domain name, plus you’ll benefit from the increase in traffic or searches that you’ll receive. If that wasn’t enough to get you running out and starting up a blog, Google and search engines in general love blogs, this is because they provide frequently updated and valuable content, and for that reason they get indexed faster than a standard web site and will, as long as you publish good quality content, end up ranking on the first page of Google.

You can read more of this post at Social Media College Business Blogging

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Social Media for Business

Image representing Twitter as depicted in Crun...
Image via CrunchBase

The number of marketing professionals world wide now using social media for business purposes has grown in the last 12 months. In a new survey released in August over 86% of marketing professionals from all industries had adopted social media as a marketing and branding tool. Most of the usage of social media is for marketing at 57% with internal communication the next highest at 39%. Using social media as a customer service and support medium has also grown, with 30% of businesses now using it to communicate with their customers.

The other interesting trend that is starting to appear is the placement of staff to handle social media full time within these businesses, with over 57% now committing full time staff to monitor update and service their social media sites.

The top marketing professionals are now either integrating social media within their existing web site or using stand alone sites to maximise the SEO result of a social media strategy. The one area that still lags behind all other forms of advertising is interestingly enough, ROI or return on investment, only 16% of companies had a monitoring and measurement system in place and 4 out of 10 executives did not even know if the tools they were using had an ROI capability.

If your company is looking to integrate a social media strategy into your marketing plans, please let us know, social media is more than a Facebook page and/or a Twitter profile, let us design and manage your social media strategy so that you get the best ROI on your investment.

Mike Andrew is the CEO of Social Media Strategy Company Mike Andrew Consulting.

Reblog this post [with Zemanta]

Social Media for Business

Image representing Twitter as depicted in Crun...
Image via CrunchBase

The number of marketing professionals world wide now using social media for business purposes has grown in the last 12 months. In a new survey released in August over 86% of marketing professionals from all industries had adopted social media as a marketing and branding tool. Most of the usage of social media is for marketing at 57% with internal communication the next highest at 39%. Using social media as a customer service and support medium has also grown, with 30% of businesses now using it to communicate with their customers.

 

The other interesting trend that is starting to appear is the placement of staff to handle social media full time within these businesses, with over 57% now committing full time staff to monitor update and service their social media sites.

The top marketing professionals are now either integrating social media within their existing web site or using stand alone sites to maximise the SEO result of a social media strategy. The one area that still lags behind all other forms of advertising is interestingly enough, ROI or return on investment, only 16% of companies had a monitoring and measurement system in place and 4 out of 10 executives did not even know if the tools they were using had an ROI capability.

If your company is looking to integrate a social media strategy into your marketing plans, please let us know, social media is more than a Facebook page and/or a Twitter profile, let us design and manage your social media strategy so that you get the best ROI on your investment.

Mike Andrew is the CEO of Social Media Strategy Company Mike Andrew Consulting.

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Emails and Social Networks

With more than a third of Internet users now visiting social media networks each month, a lot of time is spent in gathering information, and now it appears that 40% of email users visit social media sites to gather information about products and recommendations from friends.  A recent study called “Emails Gone Viral” by Silverpop found that shared emails delivered an average increase of reach of 24.3%, and that figure is due to increase as sharing becomes more mainstream in the future.

Social media sites do have an impact on the increase of opens for emails as well with at least an additional 1% of opens for emails when shared on network sites.

So when does your email have it’s biggest impact on social media users? the majority of opens and clicks on shared emails is within the first few days and the last click about 7 days after posting, although activity  on an email was extended as long 44 days.

If you’d like to read the full article, please visit Social Media College

Facebook Brand Pages Advertising- Which Day Gives you the Best ROI?

I guess some of you may think I sit around all day researching social media trends, well if you do, you’re right.  To really stay on top of all the changes that happen in social media, it really is important that we stay up to date on the ever moving landscape. So here is another little juicy gem for those marketing folks out there looking at using the social media networks as advertising mediums.

It’s important to understand the searching and viewing habits of the audience you’re trying to impact, and social media sites are changing the way we search on line, and as marketers, relying on this information and understanding where and how your audience views or searches for information on social media sites is vital.

So with that in mind, which are the best days to run your adds or banners, and which days generate the best click thru rates for advertisers? Some new research out today sheds some light on this and here are the results for you. Content posted on Facebook based brand pages has a higher than average click thru rate on a Tuesday, the average click thru rate on Tuesday is 9.89%, the highest of any day. Wednesday follows closely behind with click rates of 9.87%.

Friday and Saturday had the lowest click rates with a very measly 2.67% on Friday and 2.7% on Saturdays. If you  take all the days into account, click thrus for Facebook brand pages average 6.76%. This average is lower than Sunday, Monday, Tuesday and Wednesday, but still much higher than average CTRs for display advertising across social networks in general, including Facebook itself.

So really what this research means, is that certain days of the week are better for launching a product promotion, and by really understanding how consumers use social media sites, you and your company can start to target where you’ll get the best return on your investment.

In a nut shell, what this all means, is that you really need to have a well thought out communication strategy for updating your Facebook brand page and understand when to create promotions to get optimum response.

Response to your marketing on social media sites is better early in the week then dwindles and picks up again on Sundays.

In my next post, I’ll cover the results of the latest eye tracking study for you, that is a very interesting result. 

About the data:The sample data reported is compiled from nearly 200 million fans impressions on Facebook pages over a five-month period (March – August 2009).