Archive for the ‘Mass media’ Tag

Emails and Social Networks

With more than a third of Internet users now visiting social media networks each month, a lot of time is spent in gathering information, and now it appears that 40% of email users visit social media sites to gather information about products and recommendations from friends.  A recent study called “Emails Gone Viral” by Silverpop found that shared emails delivered an average increase of reach of 24.3%, and that figure is due to increase as sharing becomes more mainstream in the future.

Social media sites do have an impact on the increase of opens for emails as well with at least an additional 1% of opens for emails when shared on network sites.

So when does your email have it’s biggest impact on social media users? the majority of opens and clicks on shared emails is within the first few days and the last click about 7 days after posting, although activity  on an email was extended as long 44 days.

If you’d like to read the full article, please visit Social Media College


Facebook Brand Pages Advertising- Which Day Gives you the Best ROI?

I guess some of you may think I sit around all day researching social media trends, well if you do, you’re right.  To really stay on top of all the changes that happen in social media, it really is important that we stay up to date on the ever moving landscape. So here is another little juicy gem for those marketing folks out there looking at using the social media networks as advertising mediums.

It’s important to understand the searching and viewing habits of the audience you’re trying to impact, and social media sites are changing the way we search on line, and as marketers, relying on this information and understanding where and how your audience views or searches for information on social media sites is vital.

So with that in mind, which are the best days to run your adds or banners, and which days generate the best click thru rates for advertisers? Some new research out today sheds some light on this and here are the results for you. Content posted on Facebook based brand pages has a higher than average click thru rate on a Tuesday, the average click thru rate on Tuesday is 9.89%, the highest of any day. Wednesday follows closely behind with click rates of 9.87%.

Friday and Saturday had the lowest click rates with a very measly 2.67% on Friday and 2.7% on Saturdays. If you  take all the days into account, click thrus for Facebook brand pages average 6.76%. This average is lower than Sunday, Monday, Tuesday and Wednesday, but still much higher than average CTRs for display advertising across social networks in general, including Facebook itself.

So really what this research means, is that certain days of the week are better for launching a product promotion, and by really understanding how consumers use social media sites, you and your company can start to target where you’ll get the best return on your investment.

In a nut shell, what this all means, is that you really need to have a well thought out communication strategy for updating your Facebook brand page and understand when to create promotions to get optimum response.

Response to your marketing on social media sites is better early in the week then dwindles and picks up again on Sundays.

In my next post, I’ll cover the results of the latest eye tracking study for you, that is a very interesting result. 

About the data:The sample data reported is compiled from nearly 200 million fans impressions on Facebook pages over a five-month period (March – August 2009).